今月のEJの2nd InterviewはBBCグローバルニュース部門のクリエーティブディレクターのNeil Caldicottさんでした。ブランドとBBCの作るニュースのあり方について。一歩深くものを考えるということは何をするにしても重要なことだと考えます。それをすることで違いが出てきますし。
A brand is useful both for the people who make the programmes and also fo the viewers who watch the programmes.EJ Interview Neil Caldicott -- English Journal October 2008 issue
What they like is that we ask the difficult questions and we don't stop asking those questions until we get the answers.EJ Interview Neil Caldicott -- English Journal October 2008 issue
Actually, many people can just tell you what has happened, but there is a real skill and expertise in unpacking a news event and saying, "Well this is what happened, but actually these are the reasons why we have got to this situation." And then you take another step forward and you say, "And this is how it's going to affect you."EJ Interview Neil Caldicott -- English Journal October 2008 issue
